Chynna Owen
We had a fantastic stay at Sofitel Royal Bay in September. The staff were so friendly and welcoming. Our room was nice and spacious, comfy bed and housekeeping were great. We were very impressed with the quality and the variety of the food and it was a highlight of our stay. We had the buffet for two dinners, both times were delicious with so much choice. As well as the buffet, one night there was a BBQ counter where you could pick from a range of meat, fish and seafood skewers, on another night there was a shwamara counter. Breakfast was also buffet style with a pancake station, with
different styles of freshly made pancake/ crepes and donuts.The pool is stunning and has lots of beds around it that are no additional cost. There is a private beach area within the hotel grounds (across a pathway from the beach) with more beds and sun canopies. It's about an hour walk to the marina area along the seafront, but taxis are everywhere and cheap. We had an evening flight back and the hotel allowed us to have a complimentary late checkout (2pm) to allow us a morning spent in the pool and beach with time to shower in our room before check out. The beach is lovely and the waves are brilliant for surfing. The hotel arranged a last minute private transfer to the airport (250 dirams) which was great. Would definitely recommend!
Hashim Sirhindi
It is an amazing place to have a break and enjoy with the family!
The staff of the hotel is the real asset to the place. Everyone, was extremely polite and attentive.
The quality of breakfast and dinner is commendable and the willingness of the staff to make your breakfast and dinner a memorable experience was wonderful!
A couple of suggestions to make the experience even better
1) I understand that the customers were able to enjoy the Moroccan tea. It would be great if the customers can enjoy the Moroccan coffee experience as well! For example Nous Nous
2) The safe lockers in the room should not be placed above the refrigerator as the heat from the refrigerator was causing the contents of the safe locker to heat up
Nicky
We stayed for a week last week, half board with a young child. The weather is very unpredictable this time of year, we had many cloudy days but unfortunately apart from a rather sad kids club lacking toys, there was little she could do as the pools are not heated, no play areas, no entertainment for them.
The rooms are v average, many have no balcony, not 5 star. The staff are helpful esp in the dining, reception & chambermaids.
The food is poor quality, dry, no sauces, often over cooked & over salted. Reasonable choice. £6 for a sparking 75cl of water is really outrageous. The 5 star hotel I have reviewed in Marrakesh does not charge for any soft drink at half board. Almost no children’s food. The lunch by the pool was the best food we had, likely because they need to sell it. It was tasty.
The central Riad lounge area is excellent. Beautiful and relaxing at anytime of day. The opening roof is a great addition. Unfortunately the atmosphere can be spoilt across the hotel by the army of middle manager men strutting about through this large space with no regard for the atmosphere or other guests, all very odd.
Not one we would return to, but it could easily be improved.
Katja Fluekiger
The staff were genuinely kind, which saved this review from being one star. At first glance, the hotel looks nice, but underneath, there are serious structural and management issues.
The food is far too expensive for the quality—5-star prices for 2-star meals (the desserts were the only redeeming part). There are hardly any external dining options nearby unless you take a taxi or walk quite far, so you’re forced to rely on the hotel restaurants.
Our room was not clean: black spots in the bathtub that wouldn’t come off, an oily, grimy floor, mold in the fridge, a shower curtain literally disintegrating, and a bathtub tap that sprayed water all over the floor. The air in the room was so humid (and there’s no fan in the bathroom) that clothes and swimsuits never dried, leaving the entire room damp and musty.
There was no information provided at check-in or in the room—no restaurant hours, pool towel location, spa and gym times, room service instructions, emergency contacts, or hotel map. We had to go to the front desk repeatedly for even basic questions.
The worst part: I developed a rash on my back after lying for only 10 minutes on the pool beds. I’ve never experienced that before.
These problems aren’t new—other reviews mention the same things, which shows they’re not being addressed at management level and which is why I didn't bother raising them with the front desk. The staff do their best, but the hotel itself feels neglected and worn down.
At best, this is a 3-star property charging 5-star rates. And to top it off, there isn’t even good coffee—just those automatic powder coffee machines that taste terrible and little nespresso sachets in the rooms.
Reza Malik
I am writing to express my deep dissatisfaction with the service I received during my stay at Sofitel Agadir Royal Bay Resort, specifically regarding a request I made this morning from Room 1242.
This morning, I was feeling extremely unwell and therefore unable to attend the complimentary breakfast included in my stay. I contacted the hotel operator to request that the breakfast be delivered to my room, fully expecting a gesture of understanding and hospitality consistent with the standards of a five-star property under the Sofitel brand.
To my absolute disappointment, my request was flatly refused unless I paid an additional charge. The refusal was not only inconsiderate given my condition but also completely contrary to the spirit of premium guest care and empathy that one would rightfully expect from a luxury establishment of this caliber.
Let me be clear, this is not about the cost of breakfast but it is about the principle of service excellence and basic human courtesy. When guests pay hundreds of euros to stay at a five-star resort, they do so expecting that their comfort and wellbeing will take precedence over rigid procedural formalities.
Sadly, this incident has left me with a lasting sense of disappointment. It reflects a failure of training and empathy on the part of your staff and a serious gap in service culture that is far below Sofitel’s international standards.
Please be assured that this experience has ensured Sofitel Agadir Royal Bay Resort will not be my choice in the future, nor will I recommend it to others seeking true five-star hospitality. If I had an options, I could have checked out today.